In France, the articles on the arrival of the Free Mobile phone market are growing exponentially. All media are concerned over the Internet. One example: just go to the Plus blog participatory Nouvel Observateur to see that the four articles on Free Mobile have card stock, with tens of thousands of hits.
Note that the computations are still unclear but appears a new trend, the migration penalty, as this blogger says: « Wait for the arrival of a new operator entering to lower prices for subscribers, do you find it normal? Me neither. And that’s why I’m going to change operator, as a punishment for my current provider. » (Leplus the Nouvel Obs, Aurélien BM).
The key driver is still the economy: less than 30 euros, and as close to 20 euros. Will Xavier Niel succeed there to please his future clients? For this it is not enough to please the wallet, but to ensure that the following services.
We can assume that the support will be of quality, call centers are in France with an engaged staff here. The language barrier is not appropriate. There is nothing more painful than a foreign player (I have nothing against them!), The approximate French, competence skinny, not to mention the motivation lacking.
We know that the network will hold the road, with roaming Orange, the antennas are the latest generation. On this side have no fear.
So fever wins, the titles of articles on blogs, themselves, become more and more pressing, here’s a selection:
Free Mobile Packages: You indulge? (France Soir)
Free mobile, surprise at all costs (Liberation)
Free Mobile launched into orbit this week? (Le Parisien)
Free mobile arrives, will you change provider? (Nouvel Observateur)
But the commotion only affects those who are interested. I am always amazed that the point of sale Orange, SFR and Bouygues are full, like last year, customers of all ages. We must therefore expect a monster ad campaign, but will she have a greater impact than the MVNO, or even aggressive « Sosh » Orange?
Ultimately, despite the grumpy or skeptical, you can be sure will strike the blow Free announced. Xavier Niel is not a child, or a beginner. He knows what he does … Besides, he entered the capital of Le Monde: rather, it taste good in terms of press. Are we expecting a fireworks redundant: release the media, effective advertising, word of mouth and satisfied customers dreadful!
